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Simple right? You’ve to be certain of the questions below, before going to the next stage. Below are the questions, explained.
If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic.
1. Google Search Console
If you don’t have this set up, you won’t be able to determine if Google is having difficulty crawling and indexing your site.
2. Toxic Links
While link building is essential, having too many toxic links can create problems. Toxic links are links to spam sites or links to websites that are only for the purpose of link building, and often these sites contain malware or spam.
3. Broken Links And Redirects
If you have several 301 redirects or broken links, search engines will rate your site lower.
4. Performance
Search engines heavily weigh website performance and site speed when rating sites. If your site has outdated plugins or too many plugins that are clashing, it can slow down performance speed.
5. Reviews
Whether you get a positive or negative review online, it’s essential for your business to respond. Clients heavily rely on online reviews when selecting service providers. Promptly responding to reviews is necessary, and since Google weighs reviews, it’s essential to respond to any left on Google. Remember to answer all reviews, though, including those on Yelp, Amazon, Angie’s List or any other place that rates businesses like yours.